Why is TikTok so popular for businesses? (2023)

Why is TikTok so popular for businesses?

Another reason every business should use TikTok is because it is one of the fastest-growing social media platforms out there. Since its launch, TikTok has over 1 billion active users across the globe. This huge number of people on the platform means that businesses have a lot of potential customers at their fingertips.

One of the main reasons why TikTok has been so successful, is because it emphasises the one piece of content that gets the most engagement – short-form videos. Whether it be on Twitter, LinkedIn or Instagram, creative short-form videos always grab users' attention when scrolling across the timeline.

From viral dances that made you scroll your time away to sponsored ads, TikTok is making users more likely to buy from a brand or product. 49% of TikTok users said it helped them make purchase decisions. And it's setting the stage to become a powerful tool that businesses can't ignore anymore.

Using TikTok for business gives you access to a multitude of influencers who can help you promote your brand. Influencer marketing is a popular way to market a product or service in which you partner with an influencer to create content promoting your product.

Unlike other platforms, TikTok uses a unique discovery algorithm that gives every video an equal chance to go viral, regardless of how popular the content creator is. This allows for the rapid scaling of a social media presence, fast growth, and virtually unlimited marketing experimentation.

By collecting and employing user behavior to suggest content and targeted ads, TikTok has access to a wide pool of users' data. This is only one of the main competitive advantages of TikTok in the social media and tech ecosystems. Other competitive advantages include: AI is not just part of the experience in the app.

You can promote your small business on TikTok by posting great quality content regularly, engaging with your audience, using popular hashtags and TikTok sounds, and working with influential creators.

How does TikTok affect business growth?

Interestingly, our 2022 Social Trends Survey found that 24% of marketers considered TikTok effective for reaching their business goals, compared to just 3% in the previous year—a 700% increase. Marketing through TikTok can help a business in many ways, including: Increasing brand awareness. Building engaged communities.

If you only want to post videos, TikTok is a better option as the platform is fully video-oriented. And if you want to post both videos and photos, Instagram is the way to go. These are the only key areas to consider before opting for any of these platforms.

Viral content is not just popular content, it's good content. For your content to create leads, it needs to convince people to click on it without begging them to. Think outside the box of traditional marketing techniques. Add humor, add emotional appeal, and voilà, you have a 10% chance of going viral.

Make your content useful enough to share

Creating highly relevant, useful and educational content is an easy way to improve your chances of going viral. To increase your social media shares, make your content easily digestible and shareable. Think infographics, short-form videos and interactive content.

TikTok generates revenue from ad revenue and in-app gift purchases. The ads function synonymously as those from other social media platforms: advertisers select their target demographic and TikTok places this messaging in front of the advertiser's desired audience.

Yes, TikTok is good for marketing as it is now one of the most popular social media channels. The platform is growing rapidly with 1 billion monthly active users as of September 2021 making it a good place for engagement and reaching out to a large audience.

TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on mobile devices or webcams. With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.

With a huge array of people - of almost all demographics - now spending time on TikTok, your audience is probably on there and potentially buying from your competitors. According to TikTok shopping behavior research, 74% of users say that TikTok has inspired them to find out more about a product or brand online.

Engagement figures are exceptionally high on the platform. According to one study by Influencer Marketing Hub, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes. TikTok is also really good at keeping people on the app, as users typically interact with it 45 minutes a day.

The difference with TikTok is that it's hyper-personalized, and it's eerily accurate. It's so specific to your personal and professional interests that no two individuals' feeds are the same.