What type of users use TikTok? (2023)

Who is TikTok's target audience?

TikTok Statistics – Updated Jan 2023. TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 210 million times in the United States alone. If your brand's target audience includes anyone between the age 13 and 60, you should be on TikTok right now.

Who uses TikTok the most?

As of October 2022, The United States was the country with the largest TikTok audience by far, with approximately 109.54 million users engaging with the popular social video platform. Brazil followed, with around 76.6 million TikTok users.

What do people use TikTok for?

TikTok is a social media platform for creating, sharing and discovering short videos. The app is used by young people as an outlet to express themselves through singing, dancing, comedy, and lip-syncing, and allows users to create videos and share them across a community.

Is there a TikTok for adults only?

TikTok has announced that it's expanding its audience controls feature, giving creators the ability to restrict their videos to adult viewers. Prior to this expansion, the adult-only audience controls feature was only available for TikTok Live. Now the company is bringing the feature to its short-form videos as well.

What age group is mostly on TikTok?

Roughly 43% of TikTok's global audience is between 18 and 24 years old. 32% of TikTok users are aged between 25 and 34. Only 3.4% of TikTok audience is older than 55. 138 million monthly active users are from the US.

What age group is TikTok targeted at?

As of April 2022, it was found that 24 percent of TikTok's global audience were women between the ages of 18 and 24 years, while male users of the same age made up approximately 18 percent of the platform's audience.

Is TikTok the most used social media?

Usage. As of November 2021, TikTok is the 7th largest social media network with over 1 billion active users.

Why do adults use TikTok?

TikTok is full of diversions that may help older folks, or people of any age, feel less bored or lonely. While it is not so much about meeting people as it is learning something, selling something or being entertained, you may make social connections along the way.

Can you see inappropriate things on TikTok?

While this is great news for younger users, it's important to note that TikTok doesn't use any age verification tools when new users sign up. That means, if your child signs up for a new account without your knowledge, they'll have access to explicit and inappropriate content without restriction.

Does TikTok have inappropriate content?

But TikTok's emphasis on popular music means many videos include swearing and sexual lyrics, so it may not be age-appropriate for kids to use on their own.

Does TikTok have 18+ content?

The app is letting users restrict their videos so only viewers only the age of 18 can watch. In a blog post, TikTok announced an expansion of its Content Levels, which group the app's users by age and restrict the content seen by younger groups.

What is the most popular content on TikTok?

Most-viewed TikTok categories
  • Entertainment. This type of video has far outpaced other TikTok categories. ...
  • Dance. ...
  • Pranks. ...
  • Fitness/sports. ...
  • Home reno/DIY. ...
  • Beauty/skin care. ...
  • Fashion. ...
  • Life hacks/advice.
Feb 14, 2022

Why do people love TikTok so much?

TikTok's main selling point is that it features built-in recording and editing capabilities that make it easy for content creators to quickly record, edit, and post video content on the platform–and have them go viral when done right.

Why is TikTok so addictive?

Dr Nia Williams, of Bangor University, said TikTok becomes addictive because it releases dopamine into the brain, making you feel good.

Why is TikTok better than other social media?

The difference with TikTok is that it's hyper-personalized, and it's eerily accurate. It's so specific to your personal and professional interests that no two individuals' feeds are the same.

What type of social media is TikTok?

TikTok is a video-sharing social media platform where you can create, edit, share, discover and watch short, vertical videos—from just a few seconds long, all the way up to 10 minutes. And it's continuously changing. While TikTok made a name as a lip-syncing app, it's become much more.

What social media has the most users?

The latest statistics show that Facebook continues to reign strong as the king of social media, with 2.96 billion active users in 2023. That means that nearly two out of every three of the 4.89 billion social media users across the world are active users of Facebook.

Why do old men use TikTok?

Some seniors use TikTok to share their vast knowledge and experience, while others ask questions and engage directly with the community and their followers.

Is 40 too old for TikTok?

If you're over 30 and feel strange being on TikTok, don't be! I promise it's a ton of fun. There are plenty of older people on TikTok. I've seen people in their 50s and 60s using TikTok.

Can TikTok see your private information?

What data does TikTok gather? Aside from every TikTok video you watch — and how long you watch it for — TikTok has the full contents of private messages you can also send through its app.

What are the negatives of TikTok?

So, beware!
  • It Can Harm Privacy. Also, TikTok can harm yours and your teens' privacy. Generally, teens aren't aware of ​the privacy concerns​ that come with putting their lives on display for others. ...
  • It's Prone to Negative Comments. Negativity is a prevalent issue with all social media platforms these days.
Jul 7, 2022

How does TikTok affect mental health?

The algorithm reinforces, amplifies, and exacerbates identity around mental illness, or around the symptoms that they're experiencing. It's amplifying the personality psychopathology that's giving rise to the other aspects that they're identifying with, like common clinical mental illness.

What can TikTok see on your phone?

Disconnect found that data being transmitted to TikTok can include your IP address, a unique ID number, what page you're on, and what you're clicking, typing, or searching for, depending on how the website has been set up.

Does TikTok ban 13 year olds?

Your teen must be at least 13 years of age (or 14 in South Korea and Indonesia) to use TikTok. We're committed to providing an age-appropriate experience, so it's important that your teen provides their real date of birth. For example, we don't allow younger people on TikTok to use certain features.

Who is No 1 in TikTok?

charli d'amelio

Is TikTok the number 1 app in the world?

Instagram was the most downloaded Google Play app in 2021, surpassing TikTok by 13 million downloads.
Most Popular Google Play Apps 2021.
AppDownloads (mm)
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How much does TikTok pay?

Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund.

Who is the most popular girl in TikTok?

1. Charli D'Amelio. Charli D'Amelio is an American social media personality and the most followed TikTok female in the world. For her accomplishment, The New York Times called the “reigning queen of TikTok”.

Who is the most followed girls on TikTok?

Here are the most followed girls on TikTok.
  • Charli D'Amelio with 73.5 million followers. ...
  • Addison Rae with 52 million followers. ...
  • Loren Gray with 45.8 million followers. ...
  • Baby Ariel with 34.4 million followers. ...
  • Dixie D'Amelio with 30.6 million followers. ...
  • Arishfa Khan with 28.4 million followers.
Jul 24, 2020

What is the most used social app in USA?


What app is bigger than TikTok?

Instagram Leads With the Most Power Users

This was 10 percentage points higher than TikTok, which saw the second most power users at 29 percent of its active installs.

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