What makes a brand successful on TikTok? (2023)

What makes a brand successful on TikTok?

Effective storytelling and a strong personality can make or break a brand's TikTok strategy — and it's important to engage the right talent to tell your brand's story in the most impactful way.

Find Trends That Make Sense For Your Brand

The best way for brands to capitalize on TikTok trends is to find the trends that make sense for their brand and messaging. The good news here is that TikTok has loads of trends, and they change often. Still learning how to create content on TikTok?

Videos Based on Trending Sounds

One of the best types of video content to create for TikTok is videos based on trending sounds. Sounds are huge on TikTok, and it's extremely popular for creators to take a popular sound and use it in a video with their own twist.

TikTok generates revenue from ad revenue and in-app gift purchases. The ads function synonymously as those from other social media platforms: advertisers select their target demographic and TikTok places this messaging in front of the advertiser's desired audience.

The most-liked video on TikTok, with over 60 million likes, was uploaded by Bella Poarch and features her lip-syncing and bobbing her head to the song "Sophie Aspin Send" (also known as "M to the B") by Millie B.

The accessibility to promote and interact with businesses that Instagram has, the use of hashtags and inside jokes between Twitter users, as well as the ability to create and share entertaining videos the way Facebook often does, all of which has allowed Tik-Tok to quickly attract and retain its audiences.

What is the best feature of TikTok?

According to one study by Influencer Marketing Hub, TikTok beats all other platforms when it comes to engagement levels across accounts of all sizes. TikTok is also really good at keeping people on the app, as users typically interact with it 45 minutes a day.

A successful viral marketing campaign considers the target audience. For any campaign to go viral, it needs to resonate with the audience and make them feel so strongly about your content that they decide to share it with their family, friends, and followers.

Because TikTok creators have no official product to market besides themselves, their creativity and their brand recognition is what makes them so desirable for brands looking to spread their awareness.

Our Mission

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.

By collecting and employing user behavior to suggest content and targeted ads, TikTok has access to a wide pool of users' data. This is only one of the main competitive advantages of TikTok in the social media and tech ecosystems. Other competitive advantages include: AI is not just part of the experience in the app.

To sum it up, we can find that the best time to post on TikTok is between 6-10 am, and 7-11 pm. The best day to post on TikTok in a week is Tuesday Thursday and Friday.

How much does TikTok pay per 1,000 views?

As for the TikTok Creator Fund, you can earn between 2 and 4 cents for every 1,000 views. This means you might expect $20 to $40 after reaching a million views.

The company is also paying users directly via its Creator Fund and TikTok Pulse ad program. Payouts from its fund and ad-revenue sharing range between a few cents to around $8 per 1,000 views.

TikTok is being used by marketers daily to connect with new audiences. For more visibility and interest, most of them favor organic content strategies. User-generated content, which results from encouraging your audience to make and share films, is among the best organic techniques most businesses utilize on TikTok.

Creating Social Value: Our users spend a lot of time on our platform, we believe that we have a responsibility to ensure that the platform has a positive impact on their lives. Aim for the Highest: Keep aiming higher and delay gratification. Push boundaries to achieve optimal solutions. Continue learning and growing.

TikTok is a popular social media app that allows users to create, watch, and share 15-second videos shot on mobile devices or webcams. With its personalized feeds of quirky short videos set to music and sound effects, the app is notable for its addictive quality and high levels of engagement.

Digital marketers can use TikTok to build awareness by maximizing the reach of branded content on the platform, which is typically measured by video views. If used correctly, TikTok can help drive traffic to brand sites, social media or the landing page of a brand's latest campaign.

From viral dances that made you scroll your time away to sponsored ads, TikTok is making users more likely to buy from a brand or product. 49% of TikTok users said it helped them make purchase decisions. And it's setting the stage to become a powerful tool that businesses can't ignore anymore.

Brand partnerships on TikTok can make you upwards of $80,000. That's right — if you're a big enough creator (with a large and engaged audience and a track record of success on the platform), you can buy an expensive car with your earnings from one video.

How many followers do you need on TikTok to get brand deals?

Early in 2021, TikTok released a new program called the “Creator Fund”, which pays eligible creators with a large following. To join the program, creators will need to meet the TikTok sponsorship requirements of at least 10,000 authentic followers and 100,000 authentic video views in the last 30 days.

Selling your own products on TikTok is great for monetizing nearly any type of content. Any creator⁠—whether they're a dancer, singer, or comedian⁠—can make and sell merch to their most loyal fans.

TikTok offers brands an ad platform with a number of ad types and targeting options to choose from to get your product or service in front of the right people. Depending on the type of ad you want to run, you'll need to either use their self-service ad platform or speak to one of their ad managers to get started.

Tik tokers earn around 2 to 4 cents per 1,000 views. This translates to an earning between $20 to $40 once your video has gained 1 million views. A viral video with 10 million views costs around $200 to $400 from the creator's fund.

“How Many Followers Do I Need to Get Sponsored on Instagram?” You don't need a certain number of followers to get a sponsorship! You can land brand deals with as little as 100 followers. It's all about how you sell yourself.

TikTok begins paying you starting from 1500 followers, so as your subscribers increase, they will pay you more money. It is estimated that Tik Tok pays around US$ 100 for every 10,000 followers for live shows. But one of the easiest and most effective ways to get money from TikTok is through sponsors.

By statistics, Instagram has the most users and pays content creators the most. However, in terms of profitability, TikTok will give Instagram a run for its money.

A micro influencer has a smaller audience, typically between 10,000 and 100,000 followers.

Who makes the most money on TikTok?

Charli D'Amelio tops the list as the highest-paid TikTok influencer of 2022. Forbes has included her twice in a row in their list of the Top 7 Highest Paid TikTok Stars. She started posting dance videos on TikTok in June 2019 which soon went viral.

The monetization features in Creator Next include: Creator Fund, Creator Marketplace, Video Gifts, LIVE Gifts, and Tips. Take note that business accounts are ineligible for Creator Next, making the program best for individual creators.

On average, TikTok pays anywhere between two to four cents per 1000 views on your video. The pay scale may vary from one user to another depending on multiple factors. However, TikTok has not disclosed these factors publicly.